The Office of Ethnic Affairs (Winifred Manhowa) organised a Community Forum on Cultural Representation in New Zealand’s Identity held today at the Dom Poliski (Polish Community Centre) in Newtown. Many of the usual suspects from the various ethnic communities were there and on the other side were representatives of the Ministry of Culture & Heritage, NZ On Air and TVNZ.
Generally, it was reported, the news was rather depressing: It appears that the onus was on each ethnic group to make a case for funding to these agencies one by one for a share of a minuscule budget which might or might not be granted. There seemed to be no policies at present within government agencies to develop adequate representation of New Zealand’s ethnically diverse society in state-funded media.
I didn’t make it to the morning sessions so was given the truant’s job of writing up one of the afternoon feedback sessions as it progressed. The main points:
1. OEA will be writing a report of the forum and sending it through to the various government agencies who attended; however, it has no control over what steps these agencies might or might no do in response.
2. European, Maori and Pacific Island cultures were represented in media but, it was noted that others such as the Chinese, who had been here for more than 150 years, were hardly represented at all.
3. The lone exception Asia Down Under was appreciated but other groups did not have any outlet.
4. Having adequate representation of all groups making up New Zealand society was important not only for these groups, but also beneficial to mainstream New Zealand which need to have knowledge of, for example, India and China which were destined to be the two main engines of growth in the 21st Century.
5, Rugby dominated TV Sport but little was seen of other sports of interest to a internationally-minded audience. However it was pointed out that just the rights alone to broadcast international sport were expensive – then there was the cost of being there to do the broadcast.
6. Stories about Africa consistently represented that continent in a very negative light showing poverty, war and disease; reports about Iraqis or Iranians implied that most of them were terrorists. This representation was unbalanced.
7. In India there are micro broadcasts and podcasts: technologies exist to cater to minority interests.
I8. t was perhaps a mistake to think minorities were all poor: in fact the Indian and Chinese communities spent considerable sums to access satellite TV – because their needs were not being met by New Zealand media. This was revenue lost to TVNZ.
9. Local programmes unique to New Zealand (such as Korero Mai and Ask your Auntie on Maori Television) were much more relevant than local rehashes of programmes apparently popular overseas like My Dog is Too Fat.
10. Rather than have more minority programmes (which were of interest only to minorities,) it was necessary to include minority representation and participation in mainstream programmes.
11. Peter Parassini, TVNZ’s head of programming (and interestingly half Italian, half Seyip) was required to develop a diversity policy for TVNZ in 2008 and intended to correct the current impression that TVNZ saw and represented New Zealand as middle-class white Aucklanders, starting with the 6 o’clock News.